I have pasted below my interview with Brigette O'Donovan who is the Creative Director at BBC. 1. What exactly is your job at Baby Bird? Describe it and tell us why you chose it. I am the agencies Creative Director. Creative Direction is championing the intersection where Art Direction & Design meet Strategy.I am the creative lead working with designers, artists, copywriters, sales teams and marketers to create a vision for products or services that our client sell. I plan advertising, oversee the creative process and give guidance to the creative people that work under me while ensure that the business goals of a project are met. For example, if we are selling batteries and we create an amazing marketing piece that goes viral but doesn't sell batteries or promote the brand, we have not succeeded. If we are selling batteries and we find a funnel that brings more eyes to a webpage that sells batteries and their sales go up, that is a win because we have met the clients business goal of raising percentage profit in their battery line. Another great example is the old spice commercial “The Man Your Man Could Smell Like”. This is how that campaign breakdown in an agency:
2. Is your job hard? What challenges do you face? What do you like about your job? Anything positive? In simple terms, yes, my job is difficult. I am creatively satisfied for what I’m doing. I mean I would say right now this is a very high point of my career, which is what I’ve wanted to do for so long. Owning and being the CD of BBC is a unique opportunity because the client themselves trusts me so much that there isn’t a lot of back and forth and approval process. That has to do with the relationship from years and years of work that has been successful and that’s transferred over to the creative side. As for challenges, I always want to be a part of everything. That’s just kind of how I am and it is unrealistic. In 5 years I probably will still be doing the same thing I’m doing now, but with bigger clients. More clients. More consumer-driven clients and I definitely like the sound of that. If you are a hard-worker and care about the creative that you are putting out, pretty much everything about the job is positive, other than not having enough hours in the day J 3. What is your major? What other things are you interested in that you've taken classes for? I finished school long ago. I had a marketing major with an English minor. I am very grateful for my education and I never stop learning. You have to have the fundamentals to even be invited to play in the game with large clients so, as for school, I would explore it all. For a short while, I wanted to be photojournalist. All in all, I have always wanted to be a storyteller.
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